In real life there are very many environments one has to face and interact. The family environment is one, where again it is divided into close and distant. Not all information are equally shared with all. In fact some are carefully avoided to prevent gossiping.
Similarly there are environments such as business, friends (again close and casual), contacts, general public and so the list goes on.
Each of the category are addressed logically and not programatically in the real world. Hence it is possible for the individual to keep information as private and confidential as they choose to. On the other hand any information transacted through the web goes public instantly and is available to anyone who wants to know. There are no secrets, however much we pretend that it is secure. Or it becomes cumbersome and expensive to protect data on the web and yet one is not sure.
Experts say “There are no secrets online. That emotional e-mail you sent to your ex, the illness you searched for in a fit of hypochondria, those hours spent watching kitten videos (you can take that as a euphemism if the kitten fits) — can all be gathered to create a defining profile of you.
Your information can then be stored, analyzed, indexed and sold as a commodity to data brokers who in turn might sell it to advertisers, employers, health insurers or credit rating agencies.” http://alturl.com/vnn4c
Makaseh is unique because it addresses the significant issues within the variety in personal environments. The logical concept of sharing information within each environment is programatically implemented. That would make the difference in the usage of the cyber space for the future.